How Marchenholm earns money.
Transparency is a standard, not a policy. Here is the full explanation of commercial arrangements, what they affect, and what they do not.
Commercial does not touch the score.
Marchenholm Publishing Ltd earns affiliate commissions when a reader opens an account via a link on this site. Commercial arrangements do not influence pillar scores, pillar weights, the index position, or placement on /best-for/. Scores are produced by the measurement desk before any commercial conversation touches them.
Which operators pay us.
| Operator | Relationship | Fee model |
|---|---|---|
| bet365 | Affiliate | Revenue share |
| William Hill | Affiliate | Revenue share |
| SkyBet | Affiliate | Revenue share |
| Paddy Power | Affiliate | CPA |
| Unibet | Affiliate | CPA + revenue share |
| Ladbrokes | Affiliate | Revenue share |
| Coral | Affiliate | Revenue share |
| Betway | Affiliate | CPA |
Same scoring, no commission.
- Betfair — no current relationship
- Betfred — no current relationship
These operators are scored on identical criteria and with identical weights as those who pay a commission.
Revenue share or CPA.
Revenue share = a percentage of the operator's margin on a referred customer's activity. CPA = a fixed fee when a referred reader deposits and places a qualifying bet. Neither model pays more for a favourable score. Per UKGC affiliate guidance and the ASA gambling code, we disclose the fee model class but not the per-operator percentage.
Editorial independence in practice.
- — Pillar scores are locked by the measurement desk before commercial negotiations begin.
- — Weights are reviewed quarterly, documented publicly, never by operator request.
- — Commercial (commercial@) and measurement (editor@) correspondence go to separate inboxes.
- — No operator sees a score before publication.
- — Quarterly audit of three randomly selected pillar scores against source data.
commercial@marchenholm.co.uk
For operators, marketing agencies and media buyers: commercial@marchenholm.co.uk.
Last updated: 16 April 2026.